Tuesday, February 16, 2016

A Peter Pan market !

Can you guess the hottest publishing trend of  last year? C'mon try ! It's colouring book for grownups!

Most bookshops now have one or more corners dedicated to them and they come in all kinds of themes like "Harry Potter", "Mandalas", "Henna designs" & "Secret Garden Colouring book" (liked this one the most).                                                                
Fans say that adult coloring books can fight stress big time much like yoga and meditation !Its therapeutic and works like magic to relax your mind. I do agree but I feel  the same could be said for any type of art and craft activities.

Maybe colouring books have the added advantage as  the groundwork has already been done for you ! All you have to do is to grab some colour pencils, which probably most grown ups already have at home & go crazy !

On the contrary,when you are creating artwork from scratch,there is some planning that is involved and you usually have to source the materials.Yes, definitely not as easy peasy as just buying a coloring book and starting  your creative journey .

 By the way,"The Secret Garden: an Inky Treasure Hunt and Colouring Book" has sold 2 million copies worldwide since its release in 2013.


Gregorian said...

Coloring books for grown-ups are now part of regular US TV Ads (on certain channels). And, the TV Ad's USP (Unique Selling Proposition) are all the points that have been mentioned by the blogger (Ms. Malina). Good one!

Neelum said...

Hey Malina,

I am a fan of colouring books too! I have bought the Harry Potter one, and presented it to the man of the house as a new year gift; to help him counter his stressful work life.
I think these books are amazing; and what it helps us do is create something with minimum involvement both physically and mentally. We adults as it is have so much on our hands that demand 100% of our every grain; so this sort of mindless activity soothes us in some sort of way!

Malina said...

Yes it does ! It's almost like meditation .